Giovani Architetti
Art Direction
Identity design
Giovani Architetti (standing for “Young Architects”) is a non-profit social architectural group initiative aimed to the establishment of a district contract for the city they operate in. The association, composed of some students and a professional architect, wants to involve the citizens to reach their goal. The association doesn’t exist without the participation of the citizens to the proposal of new ideas to improve the city.
The logo
The logo is based on the same simple idea. It’s a logo that cannot exist if there isn’t the participation of the citizens in its completion. This action represents a metaphor of the concept. The other materials are designed on the same concept using the flexibility offered by this kind of identity.