WORKS
1VIGNELLI 90
YEAR COMPLETED: 2022, CATEGORIES: POSTER, TYPOGRAPHY, EXHIBITION
MEDIA AND FORMAT: DIGITAL
INFO
Poster designed for Vignelli90. A Poster Exhibition to celebrate 90 years of Massimo Vignelli’s influence. The exhibition aims to create a reflection on the relevance of his legacy, as it was stated in his Canon. It is an invitation to think about him addressed in a different way, by using image and typography applied to a poster. Designers from all over the world are invited to express their vision of Massimo’s on a A2. MORE SOON.
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2BACKSTORY
YEAR COMPLETED: 2022, CATEGORIES: IDENTITY, PRINT
MEDIA AND FORMAT: PRINT, DIGITAL
INFO
Identity for an upcoming Balham bookshop. MORE SOON
3Telegraph Media Group
YEAR COMPLETED: 2020/21, CATEGORIES: IDENTITY, TYPOGRAPHY, DESIGN SYSTEM
MEDIA AND FORMAT: VARIOUS
INFO
Art direction and design for the company logotye rebrand. The need was to distinguish the company (Group) from the Newspaper (editorial) side. Telegrah Media Group does in fact include also, but not only, The Daily Telegraph and this was leading to confusion on different circumstances.
SOLUTION: We opted for a logotype embracing all the tradition and britishness of the Telegraph keeping with its serifs a link with the Newspaper identity. The new logotype takes inspiration from both the company history and visual heritage and from the city where it’s based, London. With references coming from both a lettering created by Percy J. Delf Smith for the building at 55 Broadway and the London Tube signage (old ‘Way Out’ and stations’ names), the new logotype typeface has classical proportions with slight serifs coming from the iconic Telegraph diamond to create a visual link with the newspaper and to work as part of the same family.
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4THE TELEGRAPH UI ICONOGRAPHY
YEAR COMPLETED: 2021, CATEGORIES: ICONOGRAPHY, DESIGN SYSTEM
MEDIA AND FORMAT: DIGITAL
INFO
User Interface iconography for The Telegraph digital outputs. MORE SOON
5Seeds for Kids
YEAR COMPLETED: 2021, CATEGORIES: IDENTITY, BRAND DESIGN
MEDIA AND FORMAT: VARIOUS
INFO
Rebrand for ‘Seeds for Kids’. ‘Seeds for Kids’ provides healthy food education for children in London, with the aim to stimulate a lifelong positive impact on the younger generations sowing the seeds of knowledge on healthy food that will drive their choices in the future. MORE SOON.
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6The Daily Telegraph Sections TYPEFACE
YEAR COMPLETED: 2021, CATEGORIES: TYPOGRAPHY, IDENTITY, DESIGN SYSTEM
MEDIA AND FORMAT: VARIOUS
INFO
Display typeface to expand The Telegraph typographic set. PROBLEM: to find a display typeface which was able to work at very big sizes on the sections openinings' headers, keeping a high contrast and being stylisiticly close to Austin, the main typeface used in the newspaper, embracing at the same time all the britishness and heritage of The Telegraph. SOLUTION: taking ispiration by old typeface used on vintage british posters from the London tube and tramways, we came with a bespoke typeface incorporating some of the features from the current bodytext font, Austin and some glyphs coming from the British visual heritage.
7Open Innovation Days
YEAR COMPLETED: 2016, CATEGORIES: Identity, Brand design, event
MEDIA AND FORMAT: Various
INFO
Art direction and design for a two days conference and events about technology and innovation, with national and international experts from the field. The logo, composed of the three letters, O-I-D, symbolizes the idea that innovation is the force that can bring from a state of stop (letter O) to a state of movement and play (letter D) when things start to happen and work. The logo and the identity are set in Lyno by Radim Pesko, replacing the letter ‘O’ with a square stop symbol and the ‘D’ with a triangle play sign.
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7Tuktukit
YEAR COMPLETED: 2019, CATEGORIES: IDENTITY, BRAND DESIGN
MEDIA AND FORMAT: VARIOUS
INFO
Identity design for Tuktukit, an itinerary app for travellers. The app allows to save the itinerary and the visited places giving the chance to share them with the other users of the community. The logotype, set in ‘Galapagos’ by Dinamo, takes its shape from the airports table and all the letters T become arrows, indicators and guides for directions. The app is under development and is founded by Francesco Roesler and Federica Fantoli, based in London. MORE SOON.
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8Isotype 2.0
YEAR COMPLETED: 2014, CATEGORIES: MASTER THESIS, TYPOGRAPHY, OPENTYPE PROGRAMMING, BOOK DESIGN
MEDIA AND FORMAT: .OTF, digital, BOOK
INFO
My Master degree thesis takes its title by the research supporting project, where it has been developed a dingbat font based on Otto Neurath’s Isotype system. The Isotype system was the very first attempt in the making of an organic system supporting most of contemporary graphic and infographic design. Using the OpenType features, the system, translated into an interactive typeface, is brought to the next level, according to the contemporary demands and chances. MORE SOON.
9Luxury Magazine masthead
YEAR COMPLETED: 2017, CATEGORIES: Typography, Identity
MEDIA AND FORMAT: Editorial
INFO
Masthead redesign for the premium luxury supplement for one of Britain’s most respected newspapers, The Daily Telegraph. Designed with and under the direction of the Design Director Kuckhar Swara and refined by Paul Barnes (Commercial Type). Starting from the original version of the Austin Hairline by Paul Barnes, we came up with a condensed version and a bespoke letter ‘R’. Team: Kuchar Swara (Deputy Creative Director), Paul Barnes (Commercial Type).
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10Tanoi
YEAR COMPLETED: 2020, CATEGORIES: Identity, Music
MEDIA AND FORMAT: Various
INFO
Tanoi are a Rock band with desert, surf and blues influences based in London, England. Coming from different cultures and backgrounds, the five formed a band in 2017 to create a whole new sound and record their EP. MORE SOON.
