Art direction and design for the company logotye rebrand. The need was to distinguish the company (Group) from the Newspaper (editorial) side. Telegrah Media Group does in fact include also, but not only, The Daily Telegraph and this was leading to confusion on different circumstances. SOLUTION: We opted for a logotype embracing all the tradition and britishness of the Telegraph keeping with its serifs a link with the Newspaper identity. The new logotype takes inspiration from both the company history and visual heritage and from the city where it’s based, London. With references coming from both a lettering created by Percy J. Delf Smith for the building at 55 Broadway and the London Tube signage (old ‘Way Out’ and stations’ names), the new logotype typeface has classical proportions with slight serifs coming from the iconic Telegraph diamond to create a visual link with the newspaper and to work as part of the same family.

User Interface iconography for The Telegraph digital outputs. MORE SOON

Rebrand for ‘Seeds for Kids’. ‘Seeds for Kids’ provides healthy food education for children in London, with the aim to stimulate a lifelong positive impact on the younger generations sowing the seeds of knowledge on healthy food that will drive their choices in the future. MORE SOON.

Expansion of The Telegraph typographic set. The problem the creative director had was to find a display typeface which was able to work at very big sizes on the sections openinings' headers. The typeface needed to have a high contrast, be stylisiticly close to Austin, the main typeface used in the newspaper and embrace all the britishness and heritage of The Telegraph.

Identity design for Tuktukit, an itinerary app for travellers. The app allows to save the itinerary and the visited places giving the chance to share them with the other users of the community. The logotype, set in ‘Galapagos’ by Dinamo, takes its shape from the airports table and all the letters T become arrows, indicators and guides for directions. The app is under development and is founded by Francesco Roesler and Federica Fantoli, based in London. MORE SOON.

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Art direction and design for a two days conference and events about technology and innovation, with national and international experts from the field. The logo, composed of the three letters, O-I-D, symbolizes the idea that innovation is the force that can bring from a state of stop (letter O) to a state of movement and play (letter D) when things start to happen and work. The logo and the identity are set in Lyno by Radim Pesko, replacing the letter ‘O’ with a square stop symbol and the ‘D’ with a triangle play sign.

Masthead redesign for the premium luxury supplement for one of Britain’s most respected newspapers, The Daily Telegraph. Designed with and under the direction of the Design Director Kuckhar Swara and refined by Paul Barnes (Commercial Type). Starting from the original version of the Austin Hairline by Paul Barnes, we came up with a condensed version and a bespoke letter ‘R’. Team: Kuchar Swara (Deputy Creative Director), Paul Barnes (Commercial Type).

The Telegraph Magazine redesign and cover designs. Team: Kuchar Swara (Creative Director), William Martin (Deputy Art Director). MORE SOON.